Trend Trade Design, Style Exhibits, Marketing, & Information
Seismic shifts in shopper attitudes and behaviour, the evolution of brand-consumer relationships and disruptions to the basic construction of the global fashion system are difficult trend companies and professionals to radically adapt their policies and practices. In flip, being at the heart of business and technical innovation, of social and political change, provides the fashion enterprise a chance to drive transformation far beyond the form, reduce and colour of clothes. The purpose of this special concern is to supply a platform for the examine of emergent challenges and their options within the trend system. Many trend brands have revealed advertisements that had been provocative and sexy to draw customers’ consideration. British excessive style model, Jimmy Choo, was blamed for having sexism in its ad which featured a female British model carrying the brand's boots. In this two-minute ad, men whistle at a model, walking on the street with pink, sleeveless mini costume. A