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Seismic shifts in shopper attitudes and behaviour, the evolution of brand-consumer relationships and disruptions to the basic construction of the global fashion system are difficult trend companies and professionals to radically adapt their policies and practices. In flip, being at the heart of business and technical innovation, of social and political change, provides the fashion enterprise a chance to drive transformation far beyond the form, reduce and colour of clothes. The purpose of this special concern is to supply a platform for the examine of emergent challenges and their options within the trend system. Many trend brands have revealed advertisements that had been provocative and sexy to draw customers’ consideration. British excessive style model, Jimmy Choo, was blamed for having sexism in its ad which featured a female British model carrying the brand's boots. In this two-minute ad, men whistle at a model, walking on the street with pink, sleeveless mini costume. A

Stickers and prompt gratification for consumers, extra income for companies, and the democratization of stylish clothing are among fast fashion's benefits. This has additionally led to some controversy over democratic values, as fashion is not all the time probably the most inclusive platform for political debate, but a one-way broadcast of top-down messages. The trend industry has been the subject of quite a few movies and tv exhibits, together with the fact present Project Runway and the drama sequence Ugly Betty. Specific fashion brands have been featured in movie, not only as product placement alternatives, however as bespoke objects that have subsequently led to developments in fashion. Television protection began in the Nineteen Fifties with small style features. In the 1960s and Nineteen Seventies, fashion segments on various entertainment shows became more frequent, and by the Eighties, dedicated trend shows similar to Fashion Television began to appear. Companies simil